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Budget Boom: Good but Cheaper, Good but Cheaper
By philobean | July 13, 2007
Southeast Asia is all about ‘best cost’–the best quality for the best price, where best does not equal cheapest or high-end but more likely cheaper and higher-end. Southeast Asian budget airline trailblazer AirAsia was followed by a series of other highly successful regional budget carriers, including Singapore’s Tiger Airways and our very own Cebu Pacific Air. Now, Tony Fernandez, the man behind AirAsia, sees an expansion of the ‘budget’ (best cost) strategy to every tourist’s next stop from the airplane–the hotel, Tune Hotels.Com. Imagine a ‘world’ of cheap flights and cheap hotels mushrooming all across Southeast Asia. As it is, tourism is flourishing in the region (intraregion tourism owning an ever icnreasing share of the ‘pie’). Best cost hotels are the logical next step to best cost flights.
Any takers in the Philippines? In a previous blogpost, we heard Henry Sy envision the Philippines as the key tourist destination in the region. Budget hotels will surely play a central role in this new tourism industry.
Topics: Business |