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Marketing-driven Development

By philobean | July 11, 2007

We’ve all heard about marketing-driven growth. It’s near become a cliche in business schools and the circles to which their graduates soon enter.  But taking the concept a little further, applying the strengths of marketing (whether you consider the set of concepts, principles and frameworks that constitute it a science or an art) to the public sphere, will marketing-driven development make sense as a logical concept? Can marketing-driven development spur the growth of economies, both national and regional in scale, as marketing-driven growth does for business and industry? Can we find case studies that have proven this possible? Are there opportunities, whether they be countries or continents (like Africa, for example) or communities and small towns, for the application of marketing tools to engender socio-economic development?

Comments are appreciated.

Topics: Academic, Business |

One Response to “Marketing-driven Development”

  1. Kenneth Duncan Says:
    January 3rd, 2008 at 6:51 pm

    Probably a good example is the Singaporean government. Not only are they good at promoting the “Singapore” brand (see the book “The Singapore Miracle - Myth and Reality”)
    - in promoting tourism, investments and economy, they function so efficiently and professionally that they are compared to a business. Antoher case is Dubai, Inc. On a grassroots level, what Ilac Diaz is doing (social entrepreneuship)illustrate how marketing and basic business concepts are sustaining communities on a longer-term basis.

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